Should you outsource social media management?

If your organization is confused about how to manage social media, you’re not alone! Recent studies have found a growing trend in the number of companies seeking to hire an in-house social media specialist, but outsourcing social management is also on the rise. At this point, most every company has finally come to realize that social media is a necessary component of any business marketing mix. Whether you’re paying attention or not, popular social networks are creating company profiles for your business and people are probably checking in, posting photos, leaving reviews or comments, etc. So pay attention! [Read the rest of this entry…]

Owning Your Mistakes With Social Media

Every business owner is by now well aware of the tremendous power of social media to uplift (or more commonly) destroy a company’s reputation. Facts can be skewed, small details can become a big deal, and hoards of potential customers can be unjustly inflamed by a simple negative review. That’s not to say companies are always innocent; surely many a negative review was well deserved on Yelp, Facebook, Google+, or otherwise. So what can you do as a business owner to mitigate the damage of the inevitable mishap of your employees, product, or service?  [Read the rest of this entry…]

How To Handle Employee Social Media Use

Social media has now finally gone main stream at nearly every corporation, even down to your neighborhood’s oldest mom and pop shop. Is that a good thing? Sure, there’s now a new level of transparency and responsiveness that provides consumers more access and engagement with the business community than ever before; but are companies really benefiting from social media adoption? [Read the rest of this entry…]

Sharebait Defined

Sharebait is a popular buzz word lately that deserves a little clarification. It is often given a bad name by spammers who try to trick people into sharing content on social media by using fake content or by offering rewards.

But sharebait need not be a dirty word for social media marketers. [Read the rest of this entry…]

Social Media Marketing for Online Casinos

Social media is a powerful tool. So how do online industries use it to attract a live audience in a virtual world?

More often than not online entertainment brands such as casinos set up social media accounts and receive an amazing response in return, but how do they harness the power of social media to promote their brand?

Here are a few tips to help you understand how to use social media to boost your online brand like a pro: [Read the rest of this entry…]

Social Media Marketing For Health Professionals

Social media hurts doesn’t it?

More often than not, getting patients to leave you positive reviews on various social media sites is extremely difficult. However, it takes the smallest annoyance for a disgruntled customer to get on Yelp or Google+ and leave a scathing review of your clinic. So how can you harness the power of social media to better market your health related business? Here are three suggestions to help you get started: [Read the rest of this entry…]

Social Media Marketing For Law Firms

Legal firms have to be careful about, well, everything. So what about social media?

When it comes to using social media for a law firm, it’s important to first identify what potential uses it may serve. Are you interested in bringing in new clients? Communicating recent results to existing clientele? Perhaps you would rather use it to communicate to folks who work at or with the law firm? Whatever your intentions may be, it’s important to get your law firm into social media as soon as possible. Here’s why. [Read the rest of this entry…]

Handling Negative Reviews on Social Media

If you are a marketer for any brand or business, big or small, chances are you see social media as a double-edge sword. Social media provides multiple outlets for increasing brand awareness and promoting products or services. In the past decade, it’s expanded the marketing reach of businesses exponentially. [Read the rest of this entry…]

Social Media For The B2B Company

Is social media relevant for a ‘boring’ business? Will people really tell their facebook frends about a B2B? [Read the rest of this entry…]

Funding Your Business Using Social Media

Have an amazing new business idea? Great, so does everyone else! The hard part is finding the funding… [Read the rest of this entry…]