With an absolutely countless array of articles out there about facebook best practices, it’s high time someone pointed out just how wrong people often use facebook. I’m not talking about your facebook friend who sends you farmville invitations every 30 minutes, I’m talking about organizations and businesses who just can’t seem to figure out how this newfangled thing works. If you HAVEN’T seen an organization ‘doing it all wrong’ then you probably are that organization and it’s high time you get a second opinion about your facebook presence.
What examples of facebook fails have you seen? Please share your examples of companies missing the mark in the comments section below.
Now I’d like to share a few of my own observations. . .
Here’s the abridged version for all you stumblers:
- Use the official facebook page, not a personal profile named ‘ice-cream, bob’s’ or a community page, or a group for that matter because no one cares about those anymore
- Look at your page once in a blue moon, month, quarter, or even fortnight
- Stop the auto-link babbling
- Don’t post-choke your fans
Alright, so for the rest of us that spend more than .14 seconds looking at a blog post, here’s what I mean by the above observations.
First, there is that whole funny thing with companies using personal profiles and other weird mediums to reach customers. Believe me, I’ve heard these positions defended valiantly, but trust me when I say you’re wrong on this one. Why? Because I’m right, that’s why. Regardless of how many people you can spam-friend on facebook with a hybrid company/personal profile, it just takes ONE person to report you to facebook to discard the last year you’ve spent trying not to exceed the maximum friend request allowance everyday.
Also, if you’re using a group instead of an official page for your organization- congratulations, you’re invisible. The ONLY way people recall your existence is if you send out an email to the group, which has some pull but not on a regular basis or for minor updates.
And community pages? Face it, even facebook has no idea why it created these, so if you have one just get rid of it and start over.
On to point number deuce; if you created a page and it has more than a few fans, check it once in a while. You’ll never get more fans when 9 out of 10 posts on your page are for weight loss pills and $1000/hour job offers. And no it’s really not that hard or time consuming, just use hootsuite or get an intern (they probably know more than you do about facebook anyway).
Thirdly/fourthly, if your page is all links and no likes, maybe you should look into that. If you’re posting updates that no one cares about, you’re most likely posting too many (more than 1/day) or just spewing links that don’t encourage people to do anything except unlike your page. This is an EASY one that so many organization get so very wrong. Do not sync up your twitter account to your facebook page, especially if a normal tweet for you is something along the lines of, ‘I like pickles!’.
And on and on, I know you’ve seen them, so share them! Post any examples you’ve seen recently in the comment section below, and hopefully someone will share some better best practices with these organizations that are hopelessly lost in the sauce when it comes to fanbook, mybook, facepage, or whatever it’s called.