Social media hurts doesn’t it?
More often than not, getting patients to leave you positive reviews on various social media sites is extremely difficult. However, it takes the smallest annoyance for a disgruntled customer to get on Yelp or Google+ and leave a scathing review of your clinic. So how can you harness the power of social media to better market your health related business? Here are three suggestions to help you get started:
1. Designate a point person to manage your social media efforts: We’re all busy, so make sure that you can consistently update your social media profiles on facebook, Google+, twitter etc. Find someone in your office or pay someone to keep each profile updated with industry news, office updates, and anything your readers might value. It’s also crucial to keep an eye on online review sites like Yelp, CitySearch, Foursquare and the rest to respond to BOTH positive and negative reviews. It’s quite likely you’ll receive a negative review at some point, and others will quickly agree with the negative review if they don’t see a response from you or the health clinic. A response to a negative review can be as simple as, “we’re so sorry about your experience, please give us another try and we’ll throw in a free … “.
2. Find yourself: I’m talking about your online presence here. Make sure you’re presenting yourself and your expertise consistently across various sites like HealthGrades, Vitals, Angie’s List, RateMDs, InsiderPages, LinkedIn and others. Take the time to completely fill out your personal profile with information about your experience, your clinic, hours, website, etc. Health care professionals from dentists to hair restoration surgeons are cross-examined by potential clientele on sites such as these. A blank profile picture with incorrect information can be the difference for that person picking up the phone to schedule an appointment.
3. Use all the creepy data available to your advantage: It’s amazing how quick people are to divulge an enormous amount of data about themselves on social media. Lucky for health professionals like yourself, that data is available to you (for a price). Take advantage of online advertising platforms available to you on social media networks like Facebook, twitter and LinkedIn to display relevant offers to the right people with laser precision. With social media you can find people talking about a toothache in your town, reach people who are fans of your competitor’s social media pages, or identify people by a specific disease/condition they’ve publicly shared. Using this data, it’s easy to get in front of the people you want to visit your clinic.
Social media is constantly morphing so don’t wait to invest in them, you’re competitors are likely already doing so! Get the help you need to properly market your health care clinic or health services using social media, it will absolutely be well worth the investment.
*Thanks to the folks at the Giannotto Clinic for their input on this post!