Entries for the ‘Social Media Marketing’ Category

Should you outsource social media management?

If your organization is confused about how to manage social media, you’re not alone! Recent studies have found a growing trend in the number of companies seeking to hire an in-house social media specialist, but outsourcing social management is also on the rise. At this point, most every company has finally come to realize that social media […]

Owning Your Mistakes With Social Media

Every business owner is by now well aware of the tremendous power of social media to uplift (or more commonly) destroy a company’s reputation. Facts can be skewed, small details can become a big deal, and hoards of potential customers can be unjustly inflamed by a simple negative review. That’s not to say companies are […]

How To Handle Employee Social Media Use

Social media has now finally gone main stream at nearly every corporation, even down to your neighborhood’s oldest mom and pop shop. Is that a good thing? Sure, there’s now a new level of transparency and responsiveness that provides consumers more access and engagement with the business community than ever before; but are companies really […]

Sharebait Defined

Sharebait is a popular buzz word lately that deserves a little clarification. It is often given a bad name by spammers who try to trick people into sharing content on social media by using fake content or by offering rewards. But sharebait need not be a dirty word for social media marketers.

Social Media Marketing for Online Casinos

Social media is a powerful tool. So how do online industries use it to attract a live audience in a virtual world? More often than not online entertainment brands such as casinos set up social media accounts and receive an amazing response in return, but how do they harness the power of social media to […]

Social Media Marketing For Health Professionals

Social media hurts doesn’t it? More often than not, getting patients to leave you positive reviews on various social media sites is extremely difficult. However, it takes the smallest annoyance for a disgruntled customer to get on Yelp or Google+ and leave a scathing review of your clinic. So how can you harness the power […]

Handling Negative Reviews on Social Media

If you are a marketer for any brand or business, big or small, chances are you see social media as a double-edge sword. Social media provides multiple outlets for increasing brand awareness and promoting products or services. In the past decade, it’s expanded the marketing reach of businesses exponentially.

Social Media For The B2B Company

Is social media relevant for a ‘boring’ business? Will people really tell their facebook frends about a B2B?

Funding Your Business Using Social Media

Have an amazing new business idea? Great, so does everyone else! The hard part is finding the funding…

How To Promote Your Outdoor Adventure Company With Social Media

When it comes to outdoor adventure promotion, there are certainly a lot of factors at play. Some factors you simply can’t control like the weather, but getting your adventure company in front of the right audience is becoming easier than ever with social media marketing.