Entries Tagged ‘social media’

Should Social Media Be Taught In School?

Simple question, tough answer for some. Let’s take a few different perspectives to better frame the various arguments about teaching social media in school.

What Are Hashtags & Why Should I Use Them?

Don’t worry, these are not stupid questions. Hashtags are in fact a rather new social media function, but as the ever growing influence of social media permeates every aspect of our daily lives and conversations, hashtags are now common terminology.

Tracking Social Media Effectiveness

Many companies use multiple methods of social media to create brand awareness and sales.  Most of their time spent is on updating Facebook, Tweeting the latest news, commenting on LinkedIn groups, and generally keeping customers up to date.  Content is important, and messaging is crucial. However, many companies are not tracking the overall effectiveness of […]

Facebook Fail

If you haven’t seen an organization ‘doing it all wrong’ then you probably are that organization and it’s high time you get a second opinion about your facebook presence.

iGoogle vs. Alltop

Finding read-worthy material in the endless vat of news sites, blogs, wikis, reviews and tweets that now clog the arteries of the internet has become increasingly difficult as the number of internet users around the globe approaches 2 billion. How do I sort through the slush?! Where is all the good stuff, the meat, the […]

Using Social Media to Find a Job

Forget contributing your paper resume to a tower of similar reading samples on some corporate recruiter’s desk, with a smart social media strategy you can place your name and credentials right in front of the people that make the hiring decisions.

Digg Defined

Overview: The nachos bell grande of social news sites, Digg is a force that cannot be ignored in the social media realm.

Is Twitter Really Worth Your Time?

I can’t believe how often I now hear the word twitter throughout my day anymore; from the local National Public Radio station telling me to ‘follow them on twitter,’ to local news networks boasting about how they are now tweeting, even my 50 something year old boss chats up her tweeting savviness. Every blog and […]

Social Media Strategy for Realtors

The current housing slump has proven to be a formidable challenge to Realtors recently. A poll conducted by Inman News in December of 2008 indicated “The number of Realtors in America is almost certain to drop by 20 percent or more by 2010.” I think most of us expect that number to be a lot […]

LinkedIn Defined

Overview: Powerful and widely used, LinkedIn is THE place for professional social networking on the web today. An increasing array of features and tools makes this platform a wise time investment for any professional.