Many companies use multiple methods of social media to create brand awareness and sales. Most of their time spent is on updating Facebook, Tweeting the latest news, commenting on LinkedIn groups, and generally keeping customers up to date. Content is important, and messaging is crucial. However, many companies are not tracking the overall effectiveness of [...]
If you haven’t seen an organization ‘doing it all wrong’ then you probably are that organization and it’s high time you get a second opinion about your facebook presence.
Finding read-worthy material in the endless vat of news sites, blogs, wikis, reviews and tweets that now clog the arteries of the internet has become increasingly difficult as the number of internet users around the globe approaches 2 billion.
How do I sort through the slush?! Where is all the good stuff, the meat, the substance, [...]
Forget contributing your paper resume to a tower of similar reading samples on some corporate recruiter’s desk, with a smart social media strategy you can place your name and credentials right in front of the people that make the hiring decisions.
The recent boom in social media usage makes it easier than ever for a job [...]
Overview: The nachos bell grande of social news sites, Digg is a force that cannot be ignored in the social media realm.
Defined: Created in October of 2004, Digg’s popularity has skyrocketed with now an anticipated 3 million plus users. Nothing quite compares to the power of this beast. Like most other social news sites, Digg [...]
I can’t believe how often I now hear the word twitter throughout my day anymore; from the local National Public Radio station telling me to ‘follow them on twitter,’ to local news networks boasting about how they are now tweeting, even my 50 something year old boss chats up her tweeting savviness. Every blog and [...]
The current housing slump has proven to be a formidable challenge to Realtors recently. A poll conducted by Inman News in December of 2008 indicated “The number of Realtors in America is almost certain to drop by 20 percent or more by 2010.” I think most of us expect that number to be a lot [...]
Overview: Powerful and widely used, LinkedIn is THE place for professional social networking on the web today. An increasing array of features and tools makes this platform a wise time investment for any professional.
Defined: There are currently more than 34 million LinkedIn users from over 200 countries around the world, including executives from every Fortune [...]
Fantastic website not getting the traffic it deserves? Before paying Google to attract visitors for you, consider a focused, effective social media marketing strategy.
Given that your website is already pretty awesome and has up to date, quality content, a little time investment in a few social media platforms will go a long way. What’s that? [...]
Overview: Another social news site with more customizable features than McDonald’s. This site can effectively combine as many news channels as you can handle.
Defined: Newsvine was launched in 2005 and acquired by MSNBC in 2007, a social news site that implores users to ‘get smarter’ by submitting, writing, and commenting on news stories. Newsvine has [...]
